OUR STORY - Wild about - Local, Seasonal and Wild Artisan Foods

Go to content

Main menu:


Wild about's owners,  Fiona and Malcolm Falconer image


free-range chickens roaming the Wild about smallholding image
the Wild about smallholding orchard image
Wild about smallholding native apple tree in fruit image
Wild about chili peppers image
Wild about parsley image

is the brainchild of Fiona and Malcolm Falconer.  

A few years ago, Malcolm and Fiona Falconer sat with their 3 small children at the kitchen table of their terraced house in South London and decided to change their lives forever. Sticking a pin in a map of Ireland, they jumped ship and bought a smallholding on the outskirts of Monamolin, Co. Wexford.  

Malcolm has a strong agricultural background, having been raised on a smallholding farm in South Wales.  He studied Product Design and Engineering at Brunel University and holds a double M.A. from the Royal College of Art and Imperial College London. Both Malcolm and Fiona have long been keen ecologists. Malc set about building a timber-framed eco passive house. Fiona, a native of Dublin and documentary film producer, juggled work, now 4 children and setting out the long-planned permaculture gardens.

“Malc grew up with a market garden. He has a great understanding of natural ingredients and flavours. An accomplished chef, Malcolm is passionate about getting the real taste out of his ingredients.  We set out the traditional market garden, then we set about to develop the 'Forage Forest', a native, ecological and sustainable garden where you can eat every plant in the environment. We used organic and heritage varieties from the Irish Seed Savers Association
which hold seeds of more than 600 rare and endangered varieties of plants.   

We simply went a bit mad with the planting!!!”

Wild about courgettes image
Wild about's nettles image
Wild about apple blossoms image
Wild about's fruit orchard image
Wild about elderberries image
Wild about gooseberries image
Wild about wild strawberries image
Wild about garden and polytunnel image
Wild about marrow image
Wild about tomatoes image
Wild about colourful varieties of chili peppers image
Wild about damsons image
Wild about pears image
Wild about red apples image
Wild about raspberries image

Amongst the forage forest are fruiting apple, pear, cherry and plum trees ; redcurrant, blackcurrant, white currant, gooseberry, raspberry, blackberry, strawberries, elderflowers, elderberries and amongst them wild thyme, wild mint, wild rocket, wild sorrel, wild strawberries, wild evening primrose, pumpkins, yarrow, camomile, lemon balm, cumin, coriander, fennel, parsley, chives and other herbs.

The traditional garden hosts a rotation of seasonal vegetables such as beetroot, kale, carrot, spinach, turnip, broccoli, cabbage, asparagus, leeks, onions, parsnips, courgettes, spring onions, butternut squash, garlic, fennel, broad beans, sugarsnaps and peas, the polytunnel houses tomatoes, chillies, aubergines, peppers, cucumbers, nettles and sometimes even melons.

While all around the farm you will find sunflowers, marigolds, rhubarb, rosehips, haws, crab apples, guelder rose, wild pear, bird cherry, aronia, (also known as chokeberry), bullace, (a wild form of damson or plum), quince, cherry plum and Cornellian cherry. Whew! What a list!

Wild about quinces image
Wild about plums image
Wild about blackberries image

We had to wait a few years for the larger plants to mature, but when they did come, they came in bucket loads!  We had so much harvest, we started to produce an array of seasonal jams, chutneys, relishes, dessert syrups, pestos, cocktail mixers, not to mention the nettle beer, rhubarb wine, cherry brandy and hedgerow port!
Soon demand from family and friends snowballed and . .
. was born.

Wild about product labels collage image

is a new and innovative range of hand-crafted Artisan products and gifts made from Ireland's wealth of native wild ingredients. Our products are made from seasonal fruits, vegetables, herbs and berries sourced locally, foraged in the wild, or grown in our own permaculture gardens in Co. Wexford, IRELAND.  

Many of our core ingredients are modernly termed as ‘superfoods’, those rich in mineral salts, vitamins, calcium, and potassium, like nettles or chickweed.  Others have been scientifically proven to be packed with antioxidants, riboflavins and salicylates such as primrose and dogrose; others are acknowledged to aid digestion (fennel, wild celery, mint) aid circulation (hawthorn, beetroot), while others have anti-viral, anti-inflammatory, and anti-bacterial properties (wild garlic, marigold, rosemary, elder, thyme, nasturtium).  Harnessing the properties of wild native ingredients in our food is not a new idea.
Wild about just do it in a modern, fresh and innovative way, aiming to get the very best flavours and benefits out of the fresh, seasonal produce we use!


"The fruits of indigenous trees became a common food source about six thousand years ago
following forest clearance by the first farmers on the island."

-Fergus Kelly, Early Irish Farming


The Celts recognized the benefits of wild fruits and seasonal harvests and set about devising agricultural and horticultural practices which form the basis of our agricultural and cultural heritage today.


"Trees like the Elder, Rowan, Blackthorn, Hawthorn and Crab apple were accorded magic qualities by the Celtic Druids and were symbols of the agricultural year".

        -E. Estyn Evans: Irish Folk Ways


is committed to re-introducing native wild foods to the market in a sustainable, ecological, seasonal and most importantly, delicious, Artisan food range. We are a carbon neutral business, sourcing locally, and are dedicated to replanting habitat with native Irish crops.

WILD about's Awards footer image
Back to content | Back to main menu